3rd July 2008
By CBR Staff Writer
The use of global delivery models is now common practice within the business process outsourcing market, and, according to a new Datamonitor report, Latin America is becoming an increasingly popular destination for IT services and business process outsourcing vendors that are looking to provide low-cost services to clients.
The report looks at the factors driving this trend, discusses the main players currently active in the market and analyzes possible strategies for including Latin America in a coherent global sourcing model. It also investigates the key business process outsourcing (BPO) delivery locations within this region and the main business factors that will help companies to choose the destination that best suits their needs.
The last two years have seen a marked increase in the number of outsourcing vendors utilizing Latin America as a low-cost delivery location. Key examples include major players such as IBM, EDS, Tata Consultancy Services and ACS, all of which have significantly increased their presence in the region since 2006, while providers such as Infosys and Cognizant have opened centers in Latin America for the first time.
Due to its geographical proximity, Latin America can be used as a nearshore location to serve customers in the US. This enables both client and vendor to maintain a close relationship, including more face-to-face meetings, and also means that problems can be solved in real-time, without the delays that inevitably occur when work from the US is offshored to more distant locations such as India or China.
Operating in Latin America also gives clients access to a major pool of native Spanish and Portuguese speakers. Particularly in the case of customer-facing BPO functions, this offers the potential to provide better and more efficient services to the Hispanic community in the US, as well as opening up the Spanish and Portuguese markets in southern Europe. Providing local language services also improves the quality of services offered to end users, thus increasing customer retention.
While in the past IT services vendors tended to pick one offshore location, usually India, and deliver a range of services from this location, an increasing number of companies are adopting a multi-shoring strategy, whereby they set up centers in a number of countries in different geographic regions. This not only allows them to provide services from closer to the customer, but also reduces the risks associated with housing all of their operations in one location.
Furthermore, when questioned by Datamonitor, many vendors expressed a fear of ‘putting all their eggs in one basket’, mindful of the chaos that could be caused should India’s economy crash, or wage inflation in the country hit new peaks. In this context, Latin America is an attractive alternative location for vendors with an existing presence in India.
One of the main drivers behind the elevation of India to its position as the pre-eminent global sourcing location was its vast reserve of skilled labor. Similarly, up-and-coming locations such as China and Russia offer large untapped labor pools, enabling vendors to scale-up a delivery center quickly.
In comparison, customers may find that Latin American countries are unable to deliver the kind of scale available in these other, more populous regions. This is partly due to simple population size, but it is also the case that regions like India and Russia churn out more technical graduates than their counterparts in Latin America.
Latin American countries can circumvent this potential problem by offering highly skilled services in niche areas. Also, the region’s positioning as a primarily nearshore location necessitates a different operating model from the one utilized in India, for example, in which scale is of lesser importance.
Latin America also still has some perception challenges to overcome in its development as a sourcing location, as concerns about stability (both economic and political) and security continue to hang over many Latin American countries, including Brazil, Mexico and Colombia. As a result, vendors may think twice before setting up in these locations.
All of the vendors that Datamonitor spoke to indicated that they expected the recent expansion of Latin America’s IT services and BPO sector to continue for the foreseeable future, with more vendors moving into the market.
The investment by international IT services and BPO providers has tended to focus around certain countries (most notably Mexico, Brazil and Argentina) and certain locations within those countries (including Mexico City, Monterrey and Guadalajara in Mexico; Sao Paulo and Rio de Janeiro in Brazil, and Buenos Aires in Argentina). There are many other cities within these Tier 1 countries which could be tapped, and also many other countries within Latin America which are still to be used to their full potential.
The Tier 2 Latin American countries identified in the report (including Chile, Colombia, Costa Rica, Panama and Uruguay) still, in some cases, represent relatively unknown quantities for many within the IT services and BPO industry. These locations each have their own unique set of strengths and weaknesses, but are all viable sourcing locations, many of which have yet to be fully exploited.
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