- Services are provided in French, German, Mandarin, Russian, Italian and Portuguese
- Twelve percent of work is done in languages other than English and Spanish
- Among the services provider are financial services, tech support and customer service
Although English is the primary language with which multinationals operate, the need to provide services in other languages takes strength from such companies.
Increasingly multinational hire staff who speak French, German, Portuguese, Mandarin, Italian and even Russian.
These languages are required to handle calls for customer service, technical support, or financial and administrative tasks for businesses in Brazil, Europe and Asia.
During the Bilingual Job Fair, organized by Cinde at the beginning of the year, six of the 30 participating services firms sought employees with a third language.
Currently, for every 100 transactions conducted by the companies, 12 are made in languages other than English and Spanish.
“Market demand made companies in the country start its services in English, but there are interesting opportunities in other languages” said Gabriela Llobet, director Cinde, is responsible for attracting foreign investment.
Llobet added that in recent months has noticed the interest of corporations to provide services to companies in Brazil from the country.
Western Union, IBM, Emerson and the Shared Services unit of British American Tobacco, consulted by La Nacion, said they did not have trouble finding staff that speaks languages other than Spanish and English.
Good result. The expansion of staff in other languages is a natural happens in most companies after they have established a successful operations in English and want to expand either provide service on their captive operations or outsourcing.
An example is Western Union (money transfers), which arrived to Costa Rica in 1998 and only gave call center services in English and Spanish, but in 2004 brought new business to date and expanded to eight languages.
“Every year, the company makes three rounds of hiring’s with 20 to 30 people fluent in French, German, Portuguese, Mandarin, Italian and Russian, on each round” said Christian Rodriguez, vice president of Operations.
Of the 1110 employees of the company, 250 (23%) serve the process of fraud prevention and support for agents in Europe, Middle East and Africa. They also do finance and accounting.
Confidence. Multinationals such as IBM (services in human resources outsourcing) opted to do since arriving here from their business in English, Spanish, Portuguese and French.
“IBM is a globally integrated company, and therefore, we work with clients from different geographies,” noted Andrea Melendez, manager of Human Resources at the company. At IBM 80 out of 800 workers speak Portuguese and French.
Emerson Process Management also decided to give its engineering services in automation processes in English and Portuguese, following its opening in 2008.
Melissa Bonilla, manager of Human Resources Emerson, said it made “to provide added value to customers. About 10% of our staff speak Portuguese and 30% are in classes”.
Concentrix arrived in Costa Rica to take advantage of the multilingual labor pool. From its center in San Jose provides technical support in Spanish and French and plans to expand to German, Italian, Portuguese and Russian in the near future. “Costa Rica has built over many years a strong capacity to train people in different languages. The country hosts 9 French language schools, 6 in German, 5 in Portuguese, 7 in Italian. In addition to that about 10% of the workforce in those languages are nationals of those countries that reside in Costa Rica”, stated Manfred Kissling, country manager at Concentrix.
Source: La Nacion